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Role

UX Designer

Team

Strategy Consultant, Back End Devoloper, Product Manager

Duration

1 Month

Sune, an innovative shopping platform, aimed to redefine the online shopping experience with a focus on interactivity and personalization. To amplify its market presence and drive user acquisition, a strategic approach was taken to optimize the App Store presence through visually compelling and informative imagery.

Background

How might we redesign Sune's app store images to more effectively communicate the unique value propositions and features of the app, in order to increase user engagement and drive more downloads?

The problem that needed addressing in the Sune case study was multifaceted, relating to user engagement and conversion rates as identified through user feedback and App Store analytics:

The Problem

  • Lack of Clear Communication

  • Visual Overload​

  • Ineffective Use of Space

  • Insufficient Incentivization

  • Underutilization of Social Proof

  • Inconsistent Branding

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NDA Protected Project​

This project is protected under a non-disclosure agreement. Want to learn more? Contact me at: prathabhatia@gmail.com

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